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Sr. Specialist, Direct Marketing

Apply Req ID: Req0956905 Date posted 05/17/2022
Sr. Specialist, Direct Marketing

Dallas, United States of America

WHAT YOU WILL BE DOING

The Sr. Specialist, Direct Marketing is responsible for supporting the direct mail marketing campaigns and programs which drive the company’s customer acquisition and retention efforts. The candidate must have an understanding of data-driven targeted marketing, campaign optimization, and strategy. The role requires strong lead generation acumen and the ability to run campaigns on a national scale. The candidate will compile and analyze reports from campaign results, in addition to maintaining constant communication with participating dealers, and third party vendors. This subject matter expert will work closely with the sales team to support the promotion and execution of direct mail programs.

Essential Duties:

  • Generate various reports for direct mail campaigns pulling from various sources
  • Communicate with participating dealers regarding program details
  • Coordinate with vendors at various stages of the campaign process
  • Manage communications/file exchanges with credit bureau and data operations
  • Support efforts to promote the direct mail programs
  • Provide support for sales representatives and dealer management during direct marketing campaigns
  • Generate presentations to report out on campaigns and program updates

Other Functions:

  • Special projects as requested
  • Performs other duties as assigned

Requirements:

  • Bachelor’s degree or equivalent experience
  • 2-4 years’ experience in marketing required
  • Proficiency in Excel required
  • Previous experience in the automotive or financial services industry preferred
  • Able to work independently in a fast-paced environment
  • Solid strategic, analytical, organizational, communication and presentation skills required
  • Ability to effectively interact with all levels of the organization and agency partners required
  • Excellent attention to detail required
  • Highly collaborative


Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occassional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: Employer Rights:This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

Bachelor of Science (BS) English

Primary Location: Dallas, Texas, United States of America


Other Locations: Texas-Dallas


Organization: Santander Consumer USA Inc.

As a part of our commitment to the health and safety of our employees and clients, we have implemented COVID-related health and safety requirements for our workforce. These requirements may include all or some combination of: disclosing your vaccination status, being fully vaccinated, regular testing, mask wearing and social distancing. As you go through our selection process, the requirements will be clearly disclosed to you.

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