The Senior Associate, Segment & Market Insights, will lead efforts to collect, synthesize and share insights about our customers and prospects, and about key markets, reporting to SVP, Insights & Global Connectivity. This role will be responsible for:

• Developing profiles of key customer and prospect segments, both B2B and B2C, leveraging a combination of existing research, third party research, and running new primary research studies
• Building profiles of markets of interest to Santander, going beyond the demographics compiled by our Data & Analytics team, to help “bring to life” the unique needs and personalities of specific US geo markets
• Collaborating with agencies and third party insights providers to compile reports on various segments, from wealth segments to generational cohorts to product-specific segments
• Diving deep into small business customer insights, understanding their unique needs and banking behaviors
• Identifying insights from research that have implications for campaign planning, corporate communications, or product design / targeting
• Developing customer / prospect insights to be leveraged for development of marketing & creative campaigns
• Ensuring that personal portfolio of market research work adheres to best practices for methodology, accuracy, timeliness and relevance to decision makers
• Working constructively with research vendor partners, ensuring that work is high quality, on time, and adheres to agreed-upon methodologies and scope

The Associate Director will report to the SVP, head of Insights, and work with peers experienced marketing, both within and outside the US. Infrequent travel for research purposes may be required within the United States—including to markets outside the current Santander retail banking footprint.

• Bachelor's Degree required; masters preferred
• 3+ years of experience in market research / insights roles
• Some financial services industry experience required, ideally in digital and / or retail banking (can be on the agency side)
• Ability to integrate third-party insights & data with primary research
• Some experience managing research vendors
• Experience with both quantitative and qualitative research methodologies
• Some familiarity with Marketing, including the campaign development process, optimization, and planning functions
• Comfort working in a fast-paced culture during a period of transformational change
• Strong analytical skills and project management skills
• Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment
• Strong written and oral communication skills
• Candidate will be expected to be in our Boston office 3 days per week, plus additional visits as needed for specific meetings. Commuting to and from the office will not be reimbursed

Employees desiring consideration should complete an online application, utilizing the appropriate process as subscribed by the posting entity. Employees should provide all pertinent information to support their candidacy.

To be considered eligible for internal posting, Santander employees must meet all of the following eligibility requirements:

• Completion of at least one year of active service in Santander
• Completion of at least twelve months in current position
• Be in “Good Standing”   

Please click here to see the full policy - https://tbcdn.talentbrew.com/company/1771/internal_v2_0/img/eligibility.pdf

Primary Location: Boston, Massachusetts, United States

Other Locations: Massachusetts-,-,Massachusetts-Boston

Organization: Santander Bank, N.A.