Skip to main content

This site functions best with JavaScript enabled

Search Jobs

Senior Analyst – Digital Marketing

Apply Req ID: 2106790 Date posted 01/04/2022

The Marketing and Digital Analyst drives cross functional analytics projects from beginning to end: builds relationships with partner teams, frames and structures questions, collects and analyzes data, and summarizes key insights in support of decision making. S//he is an experienced self-driven digital analytics professional to partner with product, campaign, channel owners and media agency to support targeting and personalization across all channels. S//he has in-depth knowledge on overall marketing effectiveness and cross channel reporting.


  • Uncover opportunities for scalability and growth and drives cross functional analytics projects from beginning to end: builds relationships with partner teams, frames and structures questions, collects and analyzes data, and summarizes key insights in support of decision making.
  • Collaborate in wide variety of analytics projects including predictive modeling, customer profiling, journey analysis, campaign test design and analysis, product recommendations, and customer segmentation
  • Drive our audience strategy for cross-channel marketing, audience targeting and personalization using our data management platform (DMP), customer data platform (CDP), customer databases and channel tools including
  • Understanding of the marketing measurement ecosystem.  Responsible for MTA(Multi touch attribution) and MMM (Media Mix modeling) measurement and reporting; guide channel and tactics level investment
  • Develop testing, targeting and measurement plans; Analyze cookie-level data using querying languages (SQL) and visualization tools (Tableau, Power BI, etc.) to unearth new audience insights
  • Lead third party measurement parties/agencies based off business requirements and deadlines

  • Bachelor's Degree; Statistics, Computer Science, Physical Sciences, Economics, or an equivalent quantitative field. Master's Degree or Ph.D. preferred
  • 4+ years of experience in analytics, preferable within an advertising agency environment
  • Experience with modern machine learning methods using SAS/R/Python or similar tools
  • Knowledge of digital data technologies (DMPs, Audience Management Systems/CDPs, Google Analytics, Tags/digital pixel tracking, etc.)
  • Experience in A/B testing and experimental design
  • Passion for digital advertising and emerging trends in the digital landscape
  • Knowledge of digital marketing regulations and measurement limitations
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Strong analytical, critical thinking and problem solving skills with evidence of leveraging analytics to drive business results
  • Data Storyteller from collecting data from multiple sources and identify the implications to drive business growth
  • Connecting marketing channels through data to provide a holistic view of marketing efforts (paid and owned)
  • Strong project management skills and effective time management in order to efficiently deliver concurrent projects with competing priorities
  • Communicating with internal partners regularly on scheduled deliverables and ad-hoc requests
  • Excellent written and verbal communication skills
  • Individually motivated and possess sound judgment, integrity, and a solid work ethic.

    At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams.  We actively encourage everyone to apply.

Primary Location: Boston, Massachusetts, United States

Other Locations: Texas-Dallas,Florida-Miami,New York-New York,New Jersey-Florham Park,Rhode Island-Providence,-,Massachusetts-Boston

Organization: Santander Bank, N.A.

As a part of our commitment to the health and safety of our employees and clients, we have implemented COVID-related health and safety requirements for our workforce. These requirements may include all or some combination of: disclosing your vaccination status, being fully vaccinated, regular testing, mask wearing and social distancing. As you go through our selection process, the requirements will be clearly disclosed to you.


Featured Jobs

View All of Our Available Opportunities

Your Jobs

You currently have no jobs saved.

Work in Boston

Check out where you could be working if you apply.

About this location

Get the Scoop

Keep your finger firmly on the pulse. Sign up, and you'll receive news, updates and alerts for the newest Santander roles as they become available.

already signed up? click here